Lana spent 20 years in global FMCG transforming businesses — from Minsk to Hong Kong, Zurich and Amsterdam. Then art changed how she sees everything.
Yuliya led marketing and digital strategy across telecom and entertainment for 20 years. Then art changed how she sees everything.

We’ve been friends for years — both from Belarus, both building international careers far from home. Neither of us grew up surrounded by art or galleries. But at some point, each of us had a moment where contemporary art stopped being something “other people” understand — and became something deeply personal.

For Lana, it was a period of reinvention — when art became the unexpected bridge between her corporate past and start-up incubator. For Yuliya, it was acquiring her first artwork.

Those moments changed how we think, how we see, how we navigate uncertainty. And we kept thinking: why isn’t this more accessible? Why do so many people walk past galleries feeling like it’s not for them? We both love museums, we travel a lot and along the way we discovered that galleries offer more powerful experience.

That’s why we created ART.UNLOCKED — curated gallery walks that open the door to contemporary art.

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